AI visibility tools
AI visibility tools run prompts through AI engines and report how often brands are mentioned and sites are cited. The main options in October 2026 are Ahrefs Brand Radar, the Semrush AI Visibility Toolkit, SE Ranking’s AI Search Toolkit, Profound, Peec AI, OtterlyAI and the DataForSEO LLM Mentions API. Features below are taken from each vendor’s own pages; we have not benchmarked accuracy.
What does Ahrefs Brand Radar do?
- An AI Visibility Index of “475M+” monthly prompts “modeled from real user searches in Ahrefs’ keyword database,” plus Custom Prompts you define.[1]
- Index covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Custom Prompts add Claude.[1]
- Metrics: Mentions, Citations, AI Share of Voice and Estimated Impressions weighted by search volume.[1]
- Paid Ahrefs plans include a daily Custom Prompts quota (Lite 5, Standard 10, Advanced 20), per the product page.[1]
What does the Semrush AI Visibility Toolkit do?
- Visibility Overview with an AI Visibility Score (0–100), Brand Performance (sentiment, share of voice), Prompt Tracking and a site audit for AI crawler issues.[2]
- Prompt database of over 317 million prompts and responses on ChatGPT, Gemini, AI Overviews and AI Mode; responses captured from real requests, not LLM APIs.[3]
- Separately, Position Tracking’s Visibility % covers classic rankings.[4]
What does SE Ranking’s AI Search Toolkit do?
- Tracks brand mentions and links in AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.[5]
- Modules: AI Competitor Research, AI Results Tracker, AI Source & Coverage Analysis (7 markets, five languages); cached copies of AI answers; historical data.[5]
- API and MCP access for reporting.[5]
What does Profound do?
Profound positions itself as an “AI marketing platform” with an “AI Marketer” agent that finds visibility opportunities and drafts content, social and PR work for approval. Its site lists ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek and Google AI Overviews, and governance features RBAC, SCIM and SOC 2.[6]
What does Peec AI do?
Peec AI describes itself as “AI search analytics for marketing teams,” reporting visibility, position and sentiment for prompts you organize with tags, against competitor brands, with source analysis and recommendations. Exports: CSV, a Looker Studio connector, an API and an MCP server.[7]
What does OtterlyAI do?
OtterlyAI monitors brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot and Claude, with prompt research, content audits and GEO recommendations, and a public API. As of October 2026 its site lists a 7-day free trial and pricing from $29/month.[8]
What does the DataForSEO LLM Mentions API do?
An API (pay-as-you-go) with endpoints to search mentions of a keyword or domain, aggregate target metrics, compare multiple brands, list top domains, top pages and top brands, and pull historical and new/lost mention data, using ChatGPT and Google AI Overview data.[9] It suits teams building their own dashboards.
Frequently asked questions
Which AI visibility tool should I use?
Match the tool to your engines, prompt volume and reporting needs; if you already pay for Semrush or Ahrefs, test their modules first.
Do AI visibility tools use official APIs?
Vendors differ. Semrush says it captures responses from real requests rather than LLM APIs; SE Ranking says it uses UI-based monitoring.
Can these tools tell me why I’m not cited?
Several offer source analysis and recommendations, but none can see inside engine ranking systems.
See also
References
Sources accessed October 14, 2026 unless another date is given. See all sources.
- “Brand Radar”. Ahrefs. product page, accessed October 14, 2026.
- “AI Visibility Toolkit”. Semrush Knowledge Base. accessed October 14, 2026.
- “Where does the data in Semrush’s AI Visibility Toolkit come from?”. Semrush Knowledge Base. accessed October 14, 2026.
- “What is Visibility %?”. Semrush Knowledge Base. accessed October 14, 2026.
- “AI Visibility Tracker (AI Search Toolkit)”. SE Ranking. product page, accessed October 14, 2026.
- “Profound”. Profound. product page, accessed October 14, 2026.
- “Peec AI: AI search analytics for marketing teams”. Peec AI. product page, accessed October 14, 2026.
- “OtterlyAI: AI Search Monitoring Tool”. OtterlyAI. product page, accessed October 14, 2026.
- “LLM Mentions API”. DataForSEO. product page, accessed October 14, 2026.