SERP features
SERP features are the results-page elements beyond the ten blue links: AI Overviews, featured snippets, People Also Ask, knowledge panels, rich results, image and video packs, and local packs. Google documents them in its visual elements gallery. They change how much visibility, and how many clicks, a ranking earns.
What SERP features does Google document?
Google’s visual elements gallery lists the elements that can appear in results, from text results and site names to rich results, image and video features.[1] Its AI features documentation covers AI Overviews and AI Mode.[2]
| Feature | Page |
|---|---|
| AI Overviews | AI Overviews and AI Mode |
| Featured snippets | Featured snippets |
| People Also Ask | People Also Ask |
| Knowledge panels | Knowledge panel |
| Rich results | Structured data |
How do SERP features affect clicks?
SparkToro’s 2024 clickstream study found 58.5% of US and 59.7% of EU Google searches ended without a click.[3] Ahrefs found AI Overviews correlated with a 34.5% lower position-1 CTR.[4] See zero-click searches.
How do you track SERP features?
Rank trackers record which features appear for tracked keywords; Search Console reports search appearance types.[5] See rank tracking.
Frequently asked questions
What is a SERP?
A search engine results page.
Are AI Overviews a SERP feature?
Yes; they appear on the results page above or among results.
Can I choose which SERP feature I appear in?
No, but structured data and snippet eligibility affect what is possible.
See also
References
Sources accessed October 14, 2026 unless another date is given. See all sources.
- “Visual elements gallery of Google Search”. Google Search Central. accessed October 14, 2026.
- “AI features and your website”. Google Search Central. accessed October 14, 2026.
- “2024 Zero-Click Search Study”. SparkToro (data from Datos). July 1, 2024.
- “AI Overviews Reduce Clicks by 34.5%”. Ahrefs. April 17, 2025.
- “What are impressions, position, and clicks?”. Search Console Help. accessed October 14, 2026.