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Microsoft Copilot

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Microsoft Copilot is Microsoft’s AI assistant and search experience built on Bing. It began as the chat feature of the new Bing on February 7, 2023 and took the Copilot name on November 15, 2023. Bing Webmaster Tools’ AI Performance report shows how often your pages are cited in Copilot answers.

What is the history of Copilot?

Microsoft launched the AI-powered new Bing with chat on February 7, 2023.[1] At Ignite on November 15, 2023, Bing Chat became Copilot.[2]

How do you measure Copilot visibility?

Bing’s AI Performance report shows citations, cited pages and grounding queries.[3][4] See Bing Webmaster Tools.

How do you appear in Copilot?

Be indexed in Bing; submit sitemaps and consider IndexNow.[5]

Frequently asked questions

Is Copilot the same as Bing?

Copilot uses Bing search; it is a separate assistant experience.

Can I see Copilot citations?

Yes, in Bing Webmaster Tools’ AI Performance report.

Does IndexNow help Copilot?

It notifies Bing of changes faster; inclusion still depends on Bing.

References

Sources accessed October 14, 2026 unless another date is given. See all sources.

  1. “Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web”. Microsoft. February 7, 2023.
  2. “Microsoft Ignite 2023: AI transformation and the technology driving change”. Microsoft. November 15, 2023.
  3. “Introducing AI Performance in Bing Webmaster Tools Public Preview”. Bing Webmaster Blog. February 2026.
  4. “AI Performance”. Bing Webmaster Tools Help. accessed October 14, 2026.
  5. “What is IndexNow?”. IndexNow.org. accessed October 14, 2026.
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