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FAQ schema

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FAQ schema (schema.org FAQPage) marks up question-and-answer content. Since August 2023, Google shows FAQ rich results only for well-known, authoritative government and health websites. The markup is still valid structured data and describes Q&A content clearly, but Google says no special schema is needed for AI features.

What changed in 2023?

Google announced in August 2023 that FAQ rich results would be shown only for well-known, authoritative government and health sites, and that HowTo rich results would be limited.[1]

Google: there is “no special schema.org structured data that you need to add” for AI features, though structured data should match visible text.[2] FAQ markup can still help any parser understand Q&A content.[3]

How do you add FAQ schema correctly?

{"@context":"https://schema.org","@type":"FAQPage",
 "mainEntity":[{"@type":"Question","name":"…",
  "acceptedAnswer":{"@type":"Answer","text":"…"}}]}

Questions and answers must be visible on the page.[4] Validate with the Schema Markup Validator.[5]

Frequently asked questions

Should I remove FAQ schema?

No need; it is valid markup, just less likely to show a rich result.

Does this wiki use FAQ schema?

Yes, every article has an FAQ with FAQPage markup.

Is FAQ schema a ranking factor?

Google has not said so.

References

Sources accessed October 14, 2026 unless another date is given. See all sources.

  1. “Changes to HowTo and FAQ rich results”. Google Search Central Blog. August 2023.
  2. “AI features and your website”. Google Search Central. accessed October 14, 2026.
  3. “Introduction to structured data markup in Google Search”. Google Search Central. accessed October 14, 2026.
  4. “General structured data guidelines”. Google Search Central. accessed October 14, 2026.
  5. “Schema Markup Validator”. Schema.org. tool, accessed October 14, 2026.
Categories: Reference