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Bing Webmaster Tools

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Bing Webmaster Tools is Microsoft’s free console for site owners. Its AI Performance report, introduced in February 2026, shows how often your pages are cited in Copilot and Bing AI answers, which pages are cited and the grounding queries behind them. It also supports sitemaps and IndexNow.

What does AI Performance show?

Citations over time, cited pages and grounding queries for Microsoft’s AI experiences.[1][2]

Why use it?

It is one of only two first-party AI visibility reports, with Google’s Generative AI report.[3] See Microsoft Copilot.

How do you get started?

  1. Add and verify your site (import from Search Console is supported).
  2. Submit a sitemap.
  3. Enable IndexNow.[4]

Frequently asked questions

Is Bing Webmaster Tools free?

Yes.

Does it show ChatGPT data?

No; it covers Microsoft’s experiences.

What are grounding queries?

Queries the AI used to retrieve content cited in answers.

References

Sources accessed October 14, 2026 unless another date is given. See all sources.

  1. “Introducing AI Performance in Bing Webmaster Tools Public Preview”. Bing Webmaster Blog. February 2026.
  2. “AI Performance”. Bing Webmaster Tools Help. accessed October 14, 2026.
  3. “Generative AI performance report (Search)”. Search Console Help. rolled out to all sites as of August 31, 2026; accessed October 14, 2026.
  4. “IndexNow: Instantly index your web content in search engines”. Bing Webmaster Blog. October 18, 2021.
Categories: Tools