E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the concepts Google’s quality raters use to assess content. Google added “Experience” in December 2022 and says “trust is most important.” E-E-A-T is not a single ranking factor, but Google’s systems aim to reward content that demonstrates it.

When was Experience added?

Google added the extra “E” for Experience to its rater guidelines in December 2022, and stated that “trust is most important” of the four.^[1]

Is E-E-A-T a ranking factor?

Google describes raters’ assessments as helping evaluate its systems, and says its systems use a mix of factors to identify content with good E-E-A-T.^[2]

How do you show E-E-A-T?

• Clear authorship and “About” information (Who).^[2]
• First-hand experience and original data; see information gain.
• Citations to primary sources.
• Accurate, secure, transparent pages (Trust).

Frequently asked questions

See also

• Content optimization
• Information gain
• Topical authority
• Editorial policy
• AI search optimization
• Brand visibility

References

Sources accessed October 14, 2026 unless another date is given. See all sources.

1. “Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience”. Google Search Central Blog. December 2022.
2. “Creating helpful, reliable, people-first content”. Google Search Central. accessed October 14, 2026.