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Search visibility KPIs

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Search visibility KPIs combine classic and AI metrics: impressions and clicks (Search Console), visibility score and share of voice (rank trackers), AI mention rate and citations (Bing AI Performance and trackers), AI referral sessions, and branded search demand. Track a small, consistent set monthly.

Which KPIs should you track?

KPISource
Impressions, clicks, CTRSearch Console[1]
AI feature impressionsGenerative AI report[2]
Copilot citationsBing AI Performance[3]
Visibility scoreRank tracker[4]
Share of voice, AI mention rateAI tracker
AI referral sessionsAnalytics[5]
Branded demandBranded filter[6]

How do you report them?

Monthly trend per KPI, annotated with changes. See measuring search visibility.

Frequently asked questions

What is the single best visibility KPI?

None alone; impressions plus AI mention rate is a practical pair.

Should CTR still be a KPI?

Yes, but expect lower CTR where AI Overviews appear.

How often should I report?

Monthly.

References

Sources accessed October 14, 2026 unless another date is given. See all sources.

  1. “What are impressions, position, and clicks?”. Search Console Help. accessed October 14, 2026.
  2. “Generative AI performance report (Search)”. Search Console Help. rolled out to all sites as of August 31, 2026; accessed October 14, 2026.
  3. “AI Performance”. Bing Webmaster Tools Help. accessed October 14, 2026.
  4. “What is Visibility %?”. Semrush Knowledge Base. accessed October 14, 2026.
  5. “Publishers and Developers FAQ”. OpenAI Help Center. accessed October 14, 2026.
  6. “Introducing the branded queries filter in Search Console”. Google Search Central Blog. November 20, 2025; updated March 11, 2026.
Categories: Measurement