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Search Generative Experience (SGE)

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The Search Generative Experience (SGE) was Google’s experiment with generative AI answers in Search, announced on May 10, 2023 and offered through Search Labs. It was the precursor to AI Overviews, which Google launched to everyone in the US on May 14, 2024. “SGE” is now a historical term.

When did SGE launch?

Google announced SGE on May 10, 2023 as an opt-in experiment in Search Labs.[1]

What replaced SGE?

AI Overviews, launched in the US on May 14, 2024,[2] and later AI Mode.[3] See AI Overviews and AI Mode.

Frequently asked questions

Is SGE still available?

No; it evolved into AI Overviews.

Is SGE optimization different from AI Overview optimization?

Advice now targets AI Overviews and AI Mode.

What does SGE stand for?

Search Generative Experience.

References

Sources accessed October 14, 2026 unless another date is given. See all sources.

  1. “How Google is improving Search with generative AI”. Google (The Keyword). May 10, 2023.
  2. “Google I/O 2024: New generative AI experiences in Search”. Google (The Keyword). May 14, 2024.
  3. “AI Mode in Google Search: Updates from Google I/O 2025”. Google (The Keyword). May 20, 2025.
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